WSM

Service
BRANDING
Client
WSM
Year
2024
Overview

The logo for Wholistic Sports Management was crafted to reflect their mission of supporting the whole athlete. Designed with bold, modern, and elegant elements, the logo’s interconnected lines symbolize their holistic approach to athlete management—integrating mental, physical, and emotional support. Every aspect was thoughtfully designed to capture the spirit of their startup and the athletes they empower.

View Live Project
Service
BRANDING
Client
WSM
Date
2024
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For Wholistic Sports Management, the brand identity was meticulously crafted to align with their mission of supporting athletes beyond the field. The logo, designed with bold, modern, and elegant lines, embodies the interconnected nature of their approach, integrating mental, physical, and emotional care. Each element reflects a dedication to nurturing every aspect of an athlete's journey.

Fonts:

  • Selected clean, contemporary typefaces that blend strength with elegance.
  • Designed to ensure a professional yet approachable look.
  • Communicates trust and forward-thinking values.

Color Palette:

  • Features a dynamic mix of bold tones paired with softer hues.
  • Designed to evoke a sense of balance, energy, and resilience.
  • Reflects the brand’s dual focus on driven performance and holistic well-being.

Brand Feel:

  • Merges sophistication with accessibility, embodying a modern and inclusive ethos.
  • Speaks to a diverse audience of athletes and partners.
  • Emphasizes innovation, personal growth, and comprehensive support.

Design Intent:

  • Every design decision positions Wholistic Sports Management as a leader in athlete care.
  • Resonates deeply with their mission to empower athletes as whole individuals, not just competitors.

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