ASH & OAK WOOD FIRED PIZZA
Overview
I developed the full brand identity for Ash & Oak, a wood-fired pizzeria rooted in bold flavors and Southern grit. From the logo to the visual tone, every element was designed to feel handcrafted yet fresh — something that could hold its own in a competitive food scene while still feeling familiar. The brand strikes a balance between fire and comfort, delivering a memorable experience before the first bite.
Service
BRANDING
Client
ASH & OAK WOOD FIRED PIZZA
Date
2025
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The Challenge
Ash & Oak was a new pizzeria concept with a strong menu and mission, but no brand to communicate its story. The team needed a visual identity that could reflect wood-fired craft, Southern influence, and a sense of casual cool — all while being flexible enough for packaging, signage, and social media.
What I Did
- Created a custom logo and identity system inspired by fire, wood, and the spirit of handmade food.
- Built out a brand toolkit with a color palette, typography, and design rules for consistent application across merchandise, menus, and digital platforms.
- Defined the brand voice and tone, helping the team bring their story to life across touchpoints.
- Delivered social-ready assets and layout templates to ensure a cohesive presence from launch day onward.
The Impact
- Established a recognizable visual identity that quickly resonated with customers and set the tone for the dining experience.
- Enabled a fast and consistent rollout across signage, packaging, and social media with a flexible, easy-to-use brand system.
- Positioned Ash & Oak as a standout concept — modern, soulful, and built to last.
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