PSA
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Overview
I created a visual identity for PSA that reflects its mission of personal growth, healing, and empowerment for the Black community. The designs use natural elements to convey serenity and transformation, combined with bold, straightforward messaging that speaks honestly to the audience. This approach highlights PSA’s focus on guiding individuals through their self-ascension journey.
Service
BRANDING
Client
PSA
Date
2023
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Stickers
- Design Focus:
- Bold, eye-catching designs with direct messaging such as “Sh*t Happens.”
- Incorporates QR codes for quick and interactive access to PSA content.
- Purpose:
- To create engaging touchpoints that resonate with a younger, candid audience.
- Enhances brand recognition and encourages immediate user interaction.
Brochure
- Design Focus:
- Minimalist design with earthy tones and a calm aesthetic.
- Balances informative content with visually engaging elements.
- Purpose:
- To provide a clear, concise overview of PSA’s offerings.
- Designed to inform and motivate engagement with PSA’s community.
Bookmark
- Design Focus:
- Combines serene imagery with PSA’s key messages.
- Functional design that includes QR codes for seamless digital connection.
- Purpose:
- Serves as a practical tool and constant reminder of PSA’s mission.
- Keeps the brand present in the daily lives of its audience.
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