STAR WRAPS

Service
WEB DEV
Client
STAR WRAPS
Year
2023
Overview

I was commissioned to create a business portfolio website for Star Design Wraps, focusing on showcasing their extensive project portfolio and crafting all the content to effectively communicate their brand expertise. The project involved building a sleek, professional site that serves as a dynamic business portfolio, highlighting the brand's custom wrap designs and services.

View Live Project
Service
WEB DEV
Client
STAR WRAPS
Date
2023
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Category: Custom Website, Copywriting, CMS Development
Platform: Webflow
Timeline: ~6 weeks
Role: Designer, Developer, Copywriter, Strategist
Outcome: A full-service business portfolio site that looks bold, reads clearly, and works seamlessly behind the scenes

The Setup

Star Design Wraps is known for turning vehicles into moving billboards — wrapping everything from food trucks to corporate fleets with precision and creative edge. But their online presence didn’t match the scale or sharpness of their work.

They needed a site that looked like a premium shop floor, moved like a digital portfolio, and was easy enough to update without calling me every week.

The Challenge

This was a full-scale creative and technical lift:

  • Content Strategy: They had decades of great work but no real language around it. I had to pull the story out and write copy that sells without sounding corporate.
  • CMS Build: With new projects rolling in weekly, I built a backend CMS system flexible enough to grow with them — no code required.
  • Visual Balance: The wraps are bold. The design had to highlight that without overwhelming users.
  • Usability: Build it clean, responsive, and intuitive — and make the admin experience just as smooth.

The Process

From kickoff to launch, this one followed a true creative system:

Research & Planning

  • Audited the competition and best-in-class wrap shops
  • Restructured how projects should be grouped, filtered, and written about
  • Drafted a layout that gave the visuals room to breathe

Design & Development (Webflow)

  • Built a fully custom Webflow site with a clean, modular layout
  • Integrated a multi-collection CMS for:
    • Projects
    • Services
    • Testimonials
  • Created logic for project tagging and category pages to boost UX and SEO

Copywriting & Brand Messaging

  • Wrote all new copy: from the About section to project descriptions
  • Gave every section a purpose — no fluff, just clear selling points
  • Used a tone that matched the founder’s personality: confident, experienced, and sharp

Testing & Feedback

  • Ran mobile and browser testing for performance and design breaks
  • Integrated rounds of client feedback into both copy and layout
  • Delivered video walkthroughs for CMS usage and ongoing management

Deliverables

  • Full custom Webflow site
  • CMS structure and backend documentation
  • Copywriting for every page and project
  • UX design focused on conversion and clarity
  • Client training and handoff support

Outcome

  • The site now reflects the professionalism and creativity Star Wraps is known for on the streets
  • It serves as a living portfolio, making it easy to showcase new work without breaking design
  • Clear content + bold visuals = better inquiries, stronger brand presence, and a tool that finally works for them

Reflection

This wasn’t just about getting the site done — it was about giving Star Wraps something they could actually use and grow with. A site that sells, updates easily, and sets the tone for the level of work they produce daily

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