DROPOUT BAKERY

Service
MERCHANDISE
Client
DROPOUT BAKERY
Year
2023
Overview

Developed a clothing catalog for Drop Out Bakery, an award-winning bakery that expanded into street style merchandise. The project involved designing a visually striking catalog that captures the brand’s unique blend of bold, edgy fashion and its roots as a 100% bakery known for its creativity and excellence.

View Live Project
Service
MERCHANDISE
Client
DROPOUT BAKERY
Date
2023
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Challenges:

  • Brand Consistency: Merging the bakery’s award-winning reputation with its new streetwear line, ensuring the catalog design and clothing stayed true to Drop Out Bakery’s urban, gritty, and unapologetically bold aesthetic.
  • Visual Storytelling: Crafting a narrative that not only showcases the merchandise but also ties in the bakery’s unique story, creating a seamless blend of food culture and street style.
  • Product Highlighting: Balancing dynamic visuals with detailed product information, ensuring that the catalog was visually appealing, informative, and resonated with the target audience.

Process:

  • Concept Development: Collaborated closely with Drop Out Bakery to understand the vision behind launching street style merchandise. Developed a creative concept that captures the essence of their rebellious and unconventional brand.
  • Clothing Design & Layout: Designed the clothing line, incorporating streetwear influences that resonate with Drop Out Bakery’s identity. Created a bold, dynamic catalog layout featuring the clothing with full-page imagery and stylistic elements.
  • Content Creation: Wrote compelling product descriptions and copy that align with Drop Out Bakery’s voice, adding personality to each piece while emphasizing quality and the brand’s award-winning background.
  • Photography & Visual Elements: Curated imagery that bridges the bakery’s roots with its new streetwear focus, including model shots, lifestyle images, and graphic elements that enhance the catalog’s appeal.
  • Final Review & Refinement: Worked through multiple rounds of feedback, refining the design, layout, and content to ensure the catalog met all branding and marketing objectives.

Results:The finished clothing catalog successfully captured Drop Out Bakery’s blend of award-winning bakery heritage and edgy street style, creating a powerful marketing tool that showcases the brand’s bold merchandise line and strengthens its unique narrative.

Skills Utilized:

  • Clothing design and development
  • Graphic design and layout
  • Brand integration and visual storytelling
  • Copywriting and content strategy
  • Photography curation and image editing
  • Client collaboration and feedback integration
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