DZEN LIFESTYLES

Service
WEB DEV
Client
DZEN LIFESTYLES
Year
2022
Overview

I was commissioned to lead the rebrand and website development for Dzen Lifestyles, a wellness-focused brand dedicated to enhancing personal growth and mindfulness. The project involved redefining the brand identity, crafting a fresh visual aesthetic, and creating a website that reflects Dzen Lifestyles’ mission of promoting holistic well-being.

View Live Project
Service
WEB DEV
Client
DZEN LIFESTYLES
Date
2022
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Challenges:

  • Brand Identity Redefinition: Reimagining Dzen Lifestyles’ brand identity to align with its core values of mindfulness, wellness, and personal growth while appealing to a broader audience.
  • Visual Cohesion: Developing a cohesive visual language that ties together the brand’s new identity across all touchpoints, including the website and digital assets.
  • Content Creation: Crafting engaging content that communicates the brand’s mission, services, and offerings in a way that resonates with the target audience.

Process:

  • Brand Strategy & Redesign: Conducted an in-depth analysis of Dzen Lifestyles’ previous branding and market positioning. Developed a comprehensive rebranding strategy, including a new logo, color palette, typography, and visual elements that reflect the brand’s ethos.
  • Website Design & Development: Built a modern, user-friendly website  with a focus on clean design, intuitive navigation, and engaging visuals that reflect the brand’s wellness focus.
  • Content Creation: Developed all website content, including product descriptions, service pages, and blog posts, ensuring alignment with the new brand voice and SEO best practices.
  • UX/UI Enhancements: Enhanced the user experience by implementing interactive elements, clear calls to action, and seamless navigation to guide visitors through the site effortlessly.
  • Feedback Loop & Refinement: Worked closely with the client to refine the design and content, incorporating feedback to ensure the final product met all brand and business objectives.

Results:The rebrand and website launch positioned Dzen Lifestyles as a modern, authentic wellness brand. The cohesive new visual identity and engaging website have strengthened the brand’s market presence, connecting with a wider audience and driving growth.

Skills Utilized:

  • Brand strategy and visual redesign
  • Web design and development
  • UX/UI design
  • Content strategy and copywriting
  • SEO optimization
  • Client collaboration and feedback integration
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