It was always you

Service
CREATIVE DIRECTION
Client
It was always you
Year
2024
Overview

I was commissioned by Diga Studios to create 13 AI-generated images for Hallmark’s show "It Was Always You." The task involved developing both young and older variants of key characters to reflect the storyline's timeline & SCENCES. My work played a pivotal role in visualizing the characters' journey, enhancing the show's pitch with a compelling visual narrative.

View Live Project
Service
CREATIVE DIRECTION
Client
It was always you
Date
2024
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Challenges:

  • Character Consistency: Maintaining visual consistency between the young and older versions of each character was essential to ensure authenticity and believability.
  • Aging Effects: Accurately depicting aging effects without losing the core identity and recognizability of each character required careful attention to detail.
  • Alignment with Brand Aesthetics: Balancing Hallmark's signature wholesome and warm visual style with realistic AI-generated imagery.

Process:

  1. Research & Reference Gathering: Studied character briefs, references, and similar Hallmark productions to capture the intended look and feel.
  2. Concept Development: Created initial concepts of each character at different ages, focusing on preserving defining features while showing natural aging progression.
  3. AI Generation & Refinement: Employed AI tools for image generation, followed by detailed adjustments in Photoshop to perfect expressions, skin textures, and other age-related nuances.
  4. Feedback Loop: Collaborated closely with Diga Studios, incorporating feedback to fine-tune the final images.

Results:
The final deliverables included 13 high-quality, lifelike character images that effectively communicated the characters' journeys. These images supported Diga Studios' storytelling, helping to visualize the narrative arc and appeal to Hallmark’s audience.

Skills Utilized:

  • AI image generation
  • Character design
  • Photoshop and digital painting
  • Client collaboration and feedback integration
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