BLACK GIRL'S HEALING HOUSE

Service
BRANDING
Client
BLACK GIRL'S HEALING HOUSE
Year
2023
Overview

I focused on creating a visual identity that aligns with its mission of holistic wellness and community support for Black women. Incorporating key elements of empowerment, transformation, and connection, the redesign captures the brand’s essence while honoring THE vision. BGHH has been featured in Essence and recognized by Facebook. The updated branding reflects the spirit of mind, body, and soul integration, highlighting the unique and supportive space that BGHH offers.

View Live Project
Service
BRANDING
Client
BLACK GIRL'S HEALING HOUSE
Date
2023
No items found.

Logo Design

  • Created a logo that symbolizes the mind, body, and soul connection, using interconnected elements that reflect unity, transformation, and empowerment.
  • Incorporated elegant and nurturing design elements that align with the brand’s values of support, healing, and community.

Color Palette Development

  • Selected a warm, earthy color palette that evokes feelings of comfort, support, and natural healing.
    • Primary Colors: Deep Plum, Soft Lavender, Warm Terracotta
    • Accent Colors: Gold, Sage Green, and Soft Rose
    • Neutrals: Cream and Charcoal Gray for balance and contrast.

Typography

  • Chose modern, feminine fonts that blend elegance and readability, reinforcing the brand’s approachable yet sophisticated feel.
    • Primary Font: Serif Typeface with a modern twist for headlines (e.g., Playfair Display)
    • Secondary Font: Clean, simple sans-serif (e.g., Montserrat) for body text, ensuring clarity and accessibility.

Packaging and Merchandise Concepts

  • Proposed concepts for branded merchandise such as journals, wellness kits, and apparel that incorporate the new design elements, extending the brand experience beyond digital platforms.
More projects

THE MOXIE LEAGUE

I was commissioned to design, develop, and create content for the Moxie League website, a brand dedicated to community empowerment and growth. The project involved crafting a visually engaging, content-rich platform that aligns with Moxie League's energetic identity. My work was instrumental in building a digital space that effectively communicates the brand’s offerings and connects with its target audience.

Learn More

STAR WRAPS

I was commissioned to create a business portfolio website for Star Design Wraps, focusing on showcasing their extensive project portfolio and crafting all the content to effectively communicate their brand expertise. The project involved building a sleek, professional site that serves as a dynamic business portfolio, highlighting the brand's custom wrap designs and services.

Learn More

ASH & OAK WOOD FIRED PIZZA

I developed the full brand identity for Ash & Oak, a wood-fired pizzeria rooted in bold flavors and Southern grit. From the logo to the visual tone, every element was designed to feel handcrafted yet fresh — something that could hold its own in a competitive food scene while still feeling familiar. The brand strikes a balance between fire and comfort, delivering a memorable experience before the first bite.

Learn More