TRU 105°

Service
BRANDING
Client
TRU 105°
Year
2025
Overview

As the retained designer and marketing lead for TRU 105°/Coastal Contours & Wellness, I built the brand identity, marketing systems, and website for a hot yoga and Pilates studio rooted in strength, heat, and community. From the name to the booking flow, I designed every element to reflect the studio’s purpose — helping people find their fire. The project included brand strategy, visual identity, a fully integrated Squarespace website, and launch marketing support to drive early sales and establish long-term brand credibility.

View Live Project
Service
BRANDING
Client
TRU 105°
Date
2025
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The Challenge

TRU 105° was launching in a competitive wellness space and needed a full brand system that could spark community connection while standing out in a saturated market. Beyond branding, the founder needed a functional website, a booking and email system to handle traffic, and presale campaign assets that could generate early revenue with no ad spend.

What I Did

  • Created the brand platform — defined tone, core values, positioning, and the "Find Your Fire" messaging that anchored the voice.
  • Designed the visual identity including logo, typography, brand colors, and collateral to unify the digital and physical experience.
  • Built the website in Squarespace with integrated Mindbody scheduling, light SEO setup, and mobile-optimized design.
  • Set up email automations for booking confirmations, welcome sequences, and follow-ups via Mailchimp + Mindbody sync.
  • Led a presale campaign offering a 3-month intro package at $250 — sold out before opening.
  • Delivered launch content including branded trainer highlight posts and captions to match the visual tone across social media.

The Impact

  • $12,500 in revenue generated from presale memberships — fully booked before the studio opened.
  • First month of classes sold out via automated online scheduling.
  • Cut down admin time for the owner with prebuilt email flows and scheduling systems.
  • Increased brand credibility with a clean, consistent digital experience and aligned messaging.
  • Positioned the studio for long-term growth through scalable brand assets and tech infrastructure.

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